Monday, June 11, 2012

Book Review!

I just finished a really great book about Apple, yes the company, and I wanted to share it! It is called "Inside Apple : How America's Most Admired - and Secretive -  Company Really Works", by Adam Lashinsky. It is an honest look into the company and how Steve Jobs built it and ran it.

Mr. Lashinsky does an amazing job of getting the reader to see Apple for what it is. He lets us see how Apple set itself apart from the rest, and why it has worked for so long. The book also delves into the company's future and new executive employees.

It is really incredible to see the tactics that Mr. Jobs employed throughout the company. What makes this book so stand out, is that the author actually was able to speak with many former employees. Without giving away too much, one of the major characteristics of the company and its employees is its' secrecy. If they are developing a product, the design department will only know about their own information, they won't know anything from the other departments. The secrecy is so intense that in a note about the interviews he conducted, Lashinsky says that some employees were as hesitant to be quoted praising the company as they were criticizing it.

It took me a while to get through the book only because I've been so busy but I give it a 5/5. It is worth reading if you're an Apple fan or even interested in just the company and how it became so successful.

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